JLR was a part of Ford’s Premier Automotive Group (PAG) and were considered to be British icons. That is the question that many observers have been asking since the Tata Group and Ford announced their $2.3 billion dea 2. JLR was a part of Ford’s Premier Automotive Group (PAG) and were considered to be British icons. When in 1999, Ratan Tata and his team went to sell the group’s fledgling car business to Ford. On June 02, 2008, India-based Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) units from the US-based auto manufacturer Ford Motor Company (Ford) for US$ 2.3 billion, on a cash free-debt free basis. Will the acquisition of Land Rover and Jaguar be a smooth ride for Tata Motors? "We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business," Tata said. Tata Group buys Jaguar Land Rover The Tata acquisition of Jaguar Land Rover is a superb example to include in research notes on takeovers and mergers. I would like to conduct research in this field because I have always had keen interest in the automobiles industry. Case Study Tata - JLR Deal (Jaguar Land Rover Acquisition by Tata Motors) Disclaimer Names and numbers have been changed / garbed wherever necessary to keep the real identities of the corporate and brand confidential. Tata Motors bought the brands from Ford Motor Co. more than a decade ago for $2.3 billion in its biggest-ever acquisition. It was shocking to see the way U.K. automobile industry has been affected by the recession. 2 June, 2008 Tata Motors today acquired the Jaguar Land Rover businesses from Ford Motor Company for a net consideration of US $2.3 billion, as announced on March 26, in an all-cash transaction. Tata Motors stood to gain on several fronts from the deal. The company has considered listing a stake in Jaguar Land Rover … Ratan Tata, who was the chairman of the Indian conglomerate Tata Group in 1999, faced 'humiliation' when he with his team went to sell the group’s fledgling car business to Ford in 1999, but came back to 'do a big favour' just nine years later by taking over the US giant's marquee brands Jaguar and Land Rover (JLR). Jaguar Land Rover, where down and out after their frequent change of ownership. In January, Tata launched the world's cheapest car, the Nano, priced at $2,500 (£1,250). His story of acquiring Jaguar Land Rover is the most famous and interesting of his career. From the US-based auto manufacturer Ford Motor Company (Ford) for US$ 2.3 billion, on a cash free debt free basis. On June 02, 2008, India-based Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) units. Following Tata’s purchase of Jaguar and Land Rover earlier this week Declan Mulkeen, Marketing Director at Communicaid, Europe’s leading Culture and Communication Skills consultancy responds to the announcement and discusses the cultural and communication challenges which a cross-border acquisition of this type may produce and the steps that both Tata and Jaguar/Land Rover need to … Everything!! It acquired the two iconic British brands Jaguar and Land Rover from the American automaker Ford Motor Corporation. By contrast, the starting price for Jaguar's latest sports car, the XF is more than £32,000 ($64,000). Case Study: Acquisition of Jaguar and Land Rover by Tata Motors In 2008 Tata Motors, an Indian automaker wanted to expand its product portfolio and diversify its market base. Ford has contributed about US $600 million to the Jaguar Land Rover pension plans.