Every year in December, Pantone, a color categorizing company, nominates their color of the year.Typically speaking, these colors are meant to represent something significant going on in the world. Yes, the color they select is marketed and utilized as the “it” color of the year. Guest post by Emma Brown from X.Rite Pantone. It's Classic Blue, a shade reminiscent of the sky at dusk. While it is considered a “safe” color, it is also stimulating us to look beyond the obvious, encouraging to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication. Pantone’s Classic Blue is the Color of The Year! On December 5th, Pantone announced Classic Blue (Pantone 19-4052) to be the new Color of the Year for 2020. Each year, color company Pantone selects a Color of the Year inspired by trends in society, culture, travel, and more.. On Wednesday, Pantone announced its Color of the Year for 2020, which is Classic Blue, "a timeless and enduring blue" that's "suggestive of the sky at dusk," according to the Pantone website. Pantone is a company that will match color in a variety of industries. It’s the color of blue jeans, blueberries, and the sky at dusk. Well, the color gurus at Pantone have spoken! Cue the confetti because it’s time to celebrate the new year and reign in the new Color of the Year! How to Use the Pantone Color of the Year 2020. Today Pantone revealed the Color of the Year 2020: Classic Blue 19-4052. But the Pantone color of the year 2019 has stirred up quite a controversy.. Let’s start by mentioning last year’s color: ultraviolet. Pantone’s Color of the Year 2020 is Classic Blue. We have created five unique color palettes featuring PANTONE 19-4052 Classic Blue to help you bring this year’s special shade into your designs. This is how Pantone Color Institute describes it: Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era “A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant … Every year, they introduce a color that embraces us in this continuously ever-changing world of design and fashion. PANTONE Color of the Year 2020 Swatchcard: 19-4052 Classic Blue. How to Use the Pantone Color of the Year 2020. Pantone chooses its 2020 Color of the Year. We have also chosen this for our color of the month here on Around. This year Pantone announced the color of 2020 as Classic Blue.