n. & v. Chiefly British Variant of rumor. It is not the whole grape-vine. Managers should spread true information in writing before the rumours are repeated. A rumour results when there is incomplete, unclear, information. A classic example: “I heard that our […] Establishing an effective way to address rumor might end up being a critical component of incident response communication. Rumor. The appropriate manager should confirm true rumors or true parts of rumors to staff as soon as possible. Clear explanations of natural written and spoken English . Every business should have an emergency communication plan that documents the protocol for distributing information during a time of intense difficulty or danger. The question of what rumours and gossip are, and how they disseminate, are not new to social scientists. Another main disadvantage of grapevine communication is that it's often used to spread more than rumors; it's used to spread gossip. Rumor has it that you are trying to get strangers to do your homework for you. Popular and media interest in rumor and gossip never seems to wane, but psychological research on rumor has been cyclical and that on gossip has, until recently, been dormant (Foster, 2004). "In the social sciences, a rumor involves some kind of a statement whose veracity is not quickly or ever confirmed. would be a response to receiving information that you do not believe to be true. Rumours and gossip are often thought to be trivial, but as the above examples suggest, their content may be connected to matters of life and death for individuals and communities. Just as a fire can be kindled spontaneously, so rumors and gossip can develop without any apparent external influence. Abstract. Indeed the “conceptual murkiness” surrounding the term – and its relationship to other forms of informal communication, such as gossip and urban legend – are When a crisis occurs, proactive, quick and detailed communication is critical. Often it is a void of timely communication that causes a rumor to start. Definitions. What is Grapevine Communication or Informal communication. Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. Rumors can create a crisis out of nothing. Managers should seek their help to reduce rumours in the organisation. The use of oral communications is made in discussions as well as conversations that are informal and causal. Sports teams have made successful trades based on rumors, and actors and directors have gotten jobs and lost them again because of them. Unless it's a major incident, you won't need a website like FEMA's but even small incidents can trigger rumor-mills. Key Words: Grapevine, communication, organization, attitude INTRODUCTION Communication is the backbone of any organizing firm. (3) A strong communication system can help to reduce rumours.